Tuesday, May 25, 2010
It's gold again for the owners of Singer's Chevron Convenience Store, 7 E. Rose St.
The downtown Walla Walla gas station and convenience store was ranked first in Washington and Oregon for its outstanding customer relations, store cleanliness and appearance and was recognized by fuel distributor R.E. Powell during the company's annual dealer meeting in Yakima earlier this month.
This is the second consecutive year owners Bill and Loretta Singer have received the Chevron Customer First Gold Award.
The business is one of only three in Washington that made the top 50 nationwide ranking and the first in the state to make the top 15 two years in a row.
"The Singers not only set the standard, but increasingly raise the bar for how well convenience stores in our industry should be run," said R.E. Powell Director of Sales Justin Christensen, in a prepared statement. "Competitive stores will always be compared to the legacy of business execution that the Singers are establishing."
Of more than 8,500 sites across the country, Singer's Chevron was ranked 14th in a series of "Mystery Shops and Image Execution inspections" during 2009.
The awards are given to Chevron operations that "flawlessly" maintain the company's image and brand standards throughout the year. The Singers received their first Gold Award last year, following a Silver Award the previous year. They've also been featured in industry magazine writeups for excellence in store operations and foodservice.
"What customers think of your facility depends, to a large extend, on you," Loretta Singer said in a prepared statement. "You're the one they see, the one they talk to, the one who's always there. In a sense, you're the brand. When you consistently deliver what customers want, guess what? They keep coming back. So, when you provide excellent service and a clean facility, you also get lots of loyal customers."