Monday, August 5, 2013
WALLA WALLA — City officials recently kicked off a $16,000 public awareness campaign featuring a new website, numerous billboards around town and other methods to let people know about the various city, county, state and federally funded construction projects taking place this summer and fall.
City road work this year is estimated around $8.5 million, but City Manager Nabiel Shawa said the actual figure is closer to $11 million including design work and other associated costs.
“Given the numerous construction projects under way this summer, the city needed to change-up its communications approach. The Web-based format allows for continual posting of project updates and information, accessible 24 hours a day,” Shawa said.
The $16,000 campaign includes just over $6,000 in Union-Bulletin advertising. The remaining $10,000 will pay for the design of 10 Web pages, creating billboards for construction zones and other sites, a utility bill insert and other related costs, including roughly $6,000 in printing costs.
Shawa said the majority of the costs will be paid for through a combination of infrastructure improvement funds, the voter-approved road construction sales tax and water and sewer enterprise funds. A small portion of the signage costs will be paid for with federal and state money.
“The primary objective is to improve communications with citizens and businesses. We recognize that communications are an area where the city needs to continue to improve,” Shawa said.
Later this year, officials plan to introduce a newly designed city website for all of its 138 Web pages.
The $18,000 contract was awarded last year to Walla Walla Web Weavers.
To view the city’s new road construction Web pages, click here.
Alfred Diaz can be reached at email@example.com or 526-8325.