Monday, February 4, 2013
LOS ANGELES — While many Americans camped out in front of their televisions watching the Super Bowl, a handful of teen girls headed to the multiplex instead.
Young female moviegoers pushed “Warm Bodies” into the end zone at the box office on a weekend when ticket sales are traditionally sluggish because of the massively popular Sunday football event. The romantic comedy, about a girl who falls in love with a zombie, debuted with a healthy $20 million, according to an estimate by the distributor, Summit Entertainment.
The only other film that landed in theaters nationwide this past weekend, “Bullet to the Head,” took a hit. The action movie starring Sylvester Stallone was aimed at older men, but they didn’t show up in big numbers: The picture started with a dismal $4.5 million.
In past years, the most successful films on Super Bowl weekend often have been the ones that appealed to teen girls. The movie that grossed the most on pro football’s championship weekend was Miley Cyrus’ “Hannah Montana” 3-D concert flick, which took in $31.1 million in 2008.
“Warm Bodies” collected the seventh-highest gross for a Super Bowl weekend, not adjusting for inflation; ticket sales for the weekend overall were down 24 percent from last year.