Car rental deal aims to promote wine country tourism


Tourism Walla Walla is behind the wheel of a partnership with Hertz Rent-A-Car to promote vehicle rentals in Washington Wine Country.

The new partnership, announced Thursday by nonprofit Washington Wine Country, waives vehicle rental drop-off fees for those who fly into Yakima, Pasco or Walla Walla, rent a Hertz vehicle, then drive it to one of the other two airports to fly home.

Passengers who fly into those communities will receive a discount when they use a special Hertz Corporate Discount Program number, officials announced.

The program is intended to offer more incentive for visitors to tour Eastern Washington’s wine country while reducing travel costs.

The partnership is an extension of the “Taste and Tote” program that allows travelers flying on Alaska Airlines to check a case of wine free of charge and waives tasting fees at participating wineries when visitors show a current Alaska boarding pass from one of the three airports.

Tourism Walla Walla Executive Director Ron Peck worked with counterparts at the Yakima Valley and Tri-Cities Visitor & Convention bureaus, in tandem with The Hertz Corp.

“We are very excited to be able to be aligned with a company that has the service and reputation that Hertz does,” Peck said.

He said the vehicle rental program brings further benefit to air travelers already taking advantage of the Taste and Tote savings on Alaska Airlines.

A previous vehicle rental partnership had existed before with Enterprise Rent-A-Car. That program was announced in 2012.

Based at the Walla Walla Regional Airport, Hertz has been the market leader for auto rentals in Walla Walla. It’s one of two vehicle rental services at the airport and one of three in the community.

Vicki Hillhouse can be reached at or 526-8321.


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