Friday, September 13, 2013
Key Technology has unveiled a new corporate brand.
The Walla Walla manufacturing plant has updated its corporate logo and brand, complete with new tagline. The new look is intended to reflect the strengths of Key, as well as Visys, the Belgium supplier of digital sorters that became a subsidiary of Key Technology earlier this year in a $21 million transaction.
The combination of the two companies created what Key officials described in the announcement as the single most complete source of high performance digital sorting, conveying and process automation systems for food processors and other manufacturers.
“Since merging with Visys, we required a distinct identity to represent the newly integrated companies and to communicate the strength of our global team and product portfolio,” said Key Senior Director of Marketing Steve Johnson in the announcement. “The new logo depicts the stability and industry leadership of Key and the dynamic innovation and agility of Visys. We believe this new unified image exemplifies our leadership position and market momentum.”
With a new tagline — “Advancing Together” — the goal is to convey the company’s commitment to partnering with its customers to advance efficiencies and profits through Key’s products and solutions.